YA DA FILM rewarded by Digital Impact Awards 2018

Digital Impact Awards 2018

 

Digital Impact Awards has been in the industry for a long time and one of the leading organization that sets industry wide benchmark. YA DA Film Production proudly received three rewards in the Digital Impact Awards 2018 with the film Turkcell “ENGEL TANIMAYANLAR” TANGO.

BEST USE OF DIGITAL TO AID A CSR CAMPAIGN – GOLD

Best corporate viral campaign – SILVER

Best use of digital from the technology, media and telecommunications sector – HIGHLY COMMENDED

Our film was made for TURKCELL and named as authentically crafted and heartfelt campaign to promote its mobile applications specifically designed to help deaf and blind people live their lives withour boundaries. The centrepiece of the campaign was a real life film in which the two main characters, Harun, who is blind, and Ayşenur, who is deaf, were taught to tango before putting on a special performance to mark the International Day of Disabled Persons.

By casting real people with real disabilities in the roles, the film ensured its target audience, which could not immediately identify with the film, but would be able to engage in a genuine and profound way. Likewise, the universal human element of the story provided a powerful hook for those who have not personally experienced disability. The response was immadiate. The campaign reached 9m people, with the film garnering more than 11m views. I t was referenced in 12 newspapers and featured on 131 different news sites.

The comment made by one of the Digital Impact Awards judges was a summary of all of the feelings the film created among the audience; “Inspiring, emotive and engaging…
 
 
 

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